According to reports, about a year ago, the chairman and managing director of Mahindra & Mahindra shared his perspective about the contemporary world with the graduating students of the National Institute of Design (NID). Quoting from Daniel Pink’s A Whole New Mind: Why Right-Brainers will Rule the Future, Anand Mahindra said: “We are moving from an economy and a society built on the logical, computer-like capabilities of the Information Age to one built on the inventive, big-picture capabilities of what’s rising in its place, the Conceptual Age.
The future belongs to a person with a very different kind of mind — creators and empathizers, pattern recognizers, and meaning makers. These people — artists, inventors, designers, storytellers — will now reap society’s richest rewards.” It’s obviously a line of thought that has guided Mahindra for some time now.
Over the past decade, the group that was once known for manufacturing tractors and automobiles has forayed into a number of new ventures. Electric vehicles, solar power, sustainable real estate development, holiday resorts, IT, defence, agri-business and rural housing finance are some of the businesses that the group has entered into in recent times.
Renewable energy and sustainable development in particular appear to have become a mantra around which several ventures have come up.
This is no accident and the fact is that the company aspires to be seen as a thought leader.
According to senior Mahindra executives, the group has found a new passion for aggressive game-changing innovation after they kicked off the brand initiative “Rise” wherein the group has resolved to centre its businesses around the theme of enabling innovation both within as well as encouraging independent innovators.