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Taiwan’s CyberPower eyes 30% of power back-up market

According to reports, CyberPower Systems, a Taiwanese power back-up solutions provider which has just made its debut in the domestic market, eyes Rs 100 crore revenue and sizeable pie of UPS and inverter segments in its first year of operations.

“We expect to do minimum Rs 100 crore revenue in the first year of our operations. Besides, we are also targeting 30 per cent market in the UPS and inverter segments,” CyberPower Systems India managing director Arun Ghosh told PTI here.

The key to achieve the targeted market share will be competitive pricing, he added.

The company’s products include UPS, inverters, rake power distribution units as well as mobile and car chargers.

CyberPower System India is a wholly-owned subsidiary of the over $3-billion CyberPower Systems of Taiwan.

The company plans to invest Rs 50 crore in developing dealership networks, Ghosh said, adding that besides national dealerships, it will also have some 300 regional dealers.

“The combined UPS, power and solar inverter volumes stand at 60 million units annually and we have both capacity and capability to cater to this large market. We are focusing on the vacuum created by the consolidation in the segment.”

Stating that only 55 per cent of the volume come from the organised sector, Ghosh said, “We aim to corner 20 per cent from the branded product market and 10 per cent from local products share.”

CyberPower Systems have five facilities — three in China and two in Taiwan.

When asked if the company is open to set up a manufacturing facility here, he said: “We are open to that but only when regulations and taxation regime are conducive.”

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