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IFC, Attero Recycling launch unique e-waste model that integrates informal sector

IFC, a member of the World Bank Group, along with e waste asset management and recycling company Attero launched an initiative to collect and responsibly recycle e waste through an inclusive approach that integrates informal waste collectors in an organized network.

A United Nations report projects that by 2020, e waste from computers would dramatically increase by 500 percent and that from discarded mobile phones will increase 18 times from 2007 levels in India. Informal workers currently collect; dispose and recycle majority of e waste. As part of the Clean E-India Initiative, franchisees will partner in this project and work with informal last mile collectors who will also get trained in efficient e waste collection and disposal.

At an event, organized jointly by Attero and IFC, Mr. Kapil Sibal, Minister of Communications and Information Technology said, “I welcome the initiative by IFC and Attero and urge them to develop roadmaps for India to bring investment and technology transfer in this sector. Private players must have an obligation of managing eWaste and set up collection centers through public private partnerships.”

“Two conditions in India can make it the leader in responsible e waste management,” said Mr Nitin Gupta, CEO & Co-Founder of Attero. “One is government policy of 2012 that encourages responsible recycling, and the second is the advanced technology we have developed and patented to recycle electronic assets in an eco-friendly manner that also brings high economic value.”

The project will set up collection centers and raise public awareness about proper disposal of electronic and electrical assets. This integrated program will be launched in four cities – Delhi, Mumbai, Ahmedabad, and Hyderabad. More than 15 leading producers including Wipro, Samsung, Voltas, Acer, Videocon, and Haier are supporting this initiative.

This project aligns with IFC’s strategy of inclusion and climate change. IFC had earlier made an investment of $ 5 million to help Attero develop and provide a complete range of recycling of electronic and electrical assets.

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