According to reports, at a time when solar power plants cost between Rs 8 – 9 crore per MW, a Hyderabad-based solar module manufacturer has come forward to offer to supply solar equipment at Rs 6 crore per MW.
“We can compete against anybody, including the Chinese,” says Narender Surana, Managing Director of Surana Ventures. “Land is yours,” he said, adding “whatever is to be put into it will be supplied by us at Rs 6 crore per MW.” He said for sites up to about 600 km from Hyderabad, Surana Ventures would not even bill the customer for transportation.
Narender Surana said that the company bought a line from the German company, Schott Solar, which closed down its operations in the wake of the global slowdown in the solar industry. Today, Surana Ventures has a capacity of 140 MW—half of that came from Schott Solar.
He said that while the company had not yet picked up any order from large, MW-scale plant, “we are shipping about 300 modules each day.” The company is about to launch an ad campaign to advertise its capabilities. Part of the campaign bid is the offer of sample products at half the price. The company wants the customer to feel satisfied over the quality of its products because “the competition is bad-mouthing us.”
Now wanting to wait for orders, Surana Ventures is putting up its own solar plants, at Sadashivpet and Narsingi, both near Hyderabad—5 MW each. The company would keep ramping up capacity and expects to reach 125 MW in two years. Surana said the company is open to selling solar power at Rs 7.50 per kWhr.