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Electric vehicles potential in India small: Deloitte Study

In a major announcement for the EV community in March this year, presenting the General Budget 2011-12, Shri Pranab Mukherjee, Finance Minister informed that to provide green and clean transportation for the masses, a National Mission for Hybrid and Electric Vehicles will be launched in collaboration with all stakeholders.

 Leading global consultancy firm Booz & Company had been roped in to chart out a roadmap for promoting electric vehicles in India as part of a joint initiative by the Department of Heavy Industry and industry body SIAM under the national mission for electric mobility, earlier this year in June. The firm is to submit a report based on a study conducted across India that will seek opinions from various stakeholders, including companies and about 7,000 people, by September.

According to reports, a study on the prospects of electric vehicles conducted by Deloitte Touche Tohmatsu Ltd has estimated the current potential of the Indian market at 4 per cent of the annual car sales in the country (or about 100,000 vehicles).

The study finds that the Indian customer does not want to pay a premium, would shift to an electric vehicle only if the price of petrol touched Rs 85 a litre, would not consider electric vehicle if the conventional vehicles ran 32 km a litre of fuel, wanted charge time of less than two hours, preferred charging at home and wanted a range of 320 km/charge. The study was released in Chennai today.

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