onsumers around the world overwhelmingly support the rollout of renewable energy, but many have mistaken views about “green” products, according to a survey conducted by TNS Gallup for Vestas Wind Systems.
The survey, which polled 31,000 consumers in 26 countries in May, was designed to show companies how they could link their image to their customers’ views on climate change and renewable energy.
But the poll also showed that many consumers were ill-informed about companies’ environmental impacts, as well as the availability of renewable power.
Consumers viewed car makers, such as BMW AG and Volkswagen, as the most climate friendly, followed by technology companies, consumer goods makers retailers and food and beverage companies.
“Vehicles powered by fossil fuel account for a significant part of global CO2 emissions, yet automobile manufacturers … have acted to persuade consumer opinion, for instance with advertising claims about the energy efficiency of gasoline or diesel powered vehicles,” Vestas said in statement about the survey.
The poll showed that 79 percent of the consumers surveyed would view as “positive” the companies that primarily use wind energy, with only 4 percent viewing that as “negative.”
Developing nations’ consumers were the most willing to pay extra for products produced using renewable energy, with 72 percent of those in China, Chile and India saying they would spend more.